I did this assignment during my first study (Spatial Design and Communication). It was up to me to create a corporate identity for a fictitious warehouse, including a magazine, private label, and ad. I chose the name “Smith & Jones”, and wanted to attract the classy, young adults. First, I made several moodboards (core values, target audience, and concept) to have an overview of the appropriate look-and-feel. Then, I created all other parts of the corporate identity based on these moodboards.